Side sessions (May 23)
13:50 - 14:20 Programmatic Video: unlocking the power of automation
Major brands and media agencies have swiftly come to depend on programmatic buying for the delivery of display ads. However, automated advertising can only reach its full potential through the most engaging format available on digital platforms: video.
Speakers: Paola Colombo, General Manager, Adtech & Business Development, Publitalia ‘80; Matthew Blay, Co-Founder Inadvia; Imran Khan, Global VP Strategic Development, Teads; Moderator: Stuart Wilkinson, Head of Industry Relations EMEA, comScore, Inc.
Where: Plenary Room
13:50 - 14:20 TV vs. DIGITAL - Everything you always wanted to know but didn’t think you could ask. Now, we have made it possible. Key findings from our single source study.
In 2017 for the first time the share of digital media in global ad spending (41%) exceeded TV (35%)*. Digital and tv jointly cover 76% of global ad spending and are most powerful channels in marketing communication. Now, for the first time, it is possible to measure them in one study using single-source panel and the same methodology. Let us introduce our cross-media measurement for online, TV and radio, that is able to reveal the consumer journey with content & ads consumption patterns enriched by the online shopping behaviours. Find out more at Gemius Seminar: Interact Milan, 23rd of May! *according to MAGNA / IPG.
Speakers: Marta Sulkiewicz, Chief Sales Officer EMEA&APAC Gemius; Emil Pawlowski, Business Development Director, Gemius
Where: Seminar Room
15:10 - 15:35 Digital Centre of Excellence, Centralizing digital media buying for Dentsu Aegis global clients
Dentsu Aegis is talking about how they reinvented their business model by centralizing digital media buying for their global clients.
During the presentation Tim van der Bilt, MD Dentsu Aegis NL, and Josje Zwinkels, Head of Programmatic for Microsoft EMEA, will highlight 5 concrete examples of how they went about the centralization: (1) central reporting and dashboarding, (2) supply & deal management, (3) central data, (4) transparency & control, and (5) an owned Exchange. The latter example - the DAN Exchange - is a solution for advertisers that opens up the complex programmatic supply chain. Through the exchange DAN can deliver better inventory quality, 100% transparency, efficiency in deal set-up and management, control on brand safety, and furthermore a GDPR-compliant connection to end users.
Speakers: Tim van der Bilt – President Media Brands DAN NL Dentsu, Josje Zwinkels – Head of programmatic Microsoft EMEA Dentsu
Where: Seminar Room
15:10-15:35 Digital Advertising under the upcoming ePrivacy Regulation and Q&A
The promise of the GDPR was that it would lay down tougher rules that gave consumers more transparency and control over how their personal data were processed, including for advertising, and those tougher rules would enable them to engage online confidently. Companies could continue to create new, innovative services, and advertising could continue to provide a revenue stream to European media. But on the eve of GDPR enforcement, the goalposts seem to be moving. Some regulators and civil society organisations consider that transparency & control are no longer enough – that consumers need to have choices made for them, lest they make the wrong ones. How do we preserve users’ freedom to decide how they want to consume media and other online services in an environment where daily revelations about misuse of people’s data by bad actors put increasing pressure on policymakers to lay down ever-more-onerous restrictions on the responsible players?
Speakers: Daniel Dalton, Member of the European Parliament, ECR Shadow - e-privacy
Townsend Feehan, Chief Executive Officer, IAB Europe
Constantine Kamaras, Chairman of the Board of Directors, IAB Europe
Prof. Dr. Christoph Bauer, CEO and Founder, ePrivacy
Rob Beeler, Chairman AdMonsters, Founder Beeler.Tech (Moderator)
Where: Plenary Room
16:10 - 17:00 GDPR for digital publishers, digital agencies and advertisers
Which provisions in the General Data Protection Regulation are the most relevant to digital publishers and advertisers? What is the guidance of the European Data Protection Board (former Article 29 Working party) on these topics? This training session, provided by IAB Europe will provide insight into applying the GDPR to the digital advertising supply chain.
Speakers: Matthias Matthiesen, Director – Privacy and Public Policy, IAB Europe, Chris Hartsuiker, Public Policy Officer, IAB Europe
Where: Seminar Room
Side sessions (May 24)
09:05 - 09:55 IAB Europe's GDPR Transparency & Consent framework
This training session presented by IAB Europe will offer the opportunity to ask any questions you may still have regarding the implementation of the Transparency & Consent Framework from the Global Vendor List to ensuring the best possible User Experience.
Speakers: Julia Shullman, Vice President Chief Privacy Counsel, AppNexus; Will Schobeiri, Chief Technology Officer, MediaMath
Where: Seminar Room
10:20 - 10:50 Rewiring the digital supply chain; the transparency you are looking for?
Disruptive innovation helped to confuse and complicate the supply chain for digital advertising. Could it now help to fix it? ExchangeWire CEO Ciaran O’Kane is joined by Alanna Gombert of MetaX, ProgRox CEO Erol Soyer, Quantcast Italy General Manager Ilaria Zampori and Luke Fenney, EMEA Vice President Publisher Development at Index Exchange.
Speakers: Luke Fenney, EMEA Vice President Publisher Development, Index Exchange; Alanna Gombert, Global Chief Revenue Officer, MetaX; Erol Soyer, Founder and Chief Executive Officer, ProgRox; Ilaria Zampori, General Manager, Quantcast Italy;
Ciaran O'Kane, Chief Executive Officer, ExchangeWire (Moderator)
Where: Plenary Room
10:20 - 10:50 Data in a post-GDPR world
GDPR is supposed to be about accountability and transparency – if users know what data are being processed and by whom, and if they can hold those companies to account and remain in control of their data, then the digital economy should flourish. Yet on the other hand, overly restrictive interpretation of the Regulation by the DPAs & EDPS, encouraged by revelations of corporate malfeasance à la Cambridge Analytica that presumably could be addressed by enforcement of the existing rules rather than new law, mean that there is immediate and continual pressure to lay on more, so the practical scope for leveraging the “opportunity” created by the GDPR is much narrower than the promise.
Speakers: Jonathan Carter, EU Head of Strategy and Privacy, Acxiom; Dr. Daniel Knapp, Executive Director, TMT Research and Analytics, IHS Markit
Where: Artpoint
11:15-11:50 Streaming and the Next Frontier: Why Brands Should Listen Up
Video may have killed the radio star, but Spotify, as the world’s largest music streaming platform, has revived the role audio plays at the center of our lives. With the world’s library of music in the palm of our hands -- and connected in our cars and smart TVs -- we can now soundtrack our lives wherever we are and whatever we do. And millennials are doing just that. They name streaming music as the one media they can’t live without. When you couple this rise in listening with the explosion of podcasts and voice assistants, the future of audio has never looked so exciting. But what does this ultimately mean for marketers? How can they tap into the opportunity to effectively reach these growing number of listeners?
Speakers: Marco Bertozzi, Vice President Sales Europe, Spotify
Where: Plenary Room
11:15-11:50 Interactive Video Engagement
The phenomenon of digital transformation is bringing with it a radical change in the digital experience strategies and approaches being deployed by businesses. Consequently, there is a need for concrete solutions that are aligned with the rapid transformation taking place and that address the new needs and habits of digital users. SHAA’s response is to deploy interactivity as a key tool for injecting new value into digital experiences. We aim to give users the opportunity to experience dynamic, highly personalized content and to this end have developed a broad range of interactive solutions that generate high levels of engagement and offer maximum levels of performance.
Speakers: Luca Achille Sepe, Chief Executive Officer and Founder, SHAA
Where: Seminar Room
11:15 - 11:50 DOOH growth and barriers - Overview of the DOOH developments in the Dutch market
Speaker: Meindert van den Heuvel, Managing Director, Interbest Outdoor Media
Where: Artpoint
11:55 - 12:30 Brand Safety inflection point?
Brand Safety may have beeen an overused phrase in 2017, but ensuring brands have safe experiences online has arguably hit its inflection point. Reacting to brands need for transparency the IAB introduced the ads.txt standard. On top of that there have been serious concerns about contextual advertising and a commitment from publishers and technology companies to demonstrate compliance with best practice. So what have we learned and what does the future hold for Brand confidence?
Speakers: Anthony Hitchings, Digital Advertising Operations Director, Financial Times; Neil Bowman, Vice President Advertising Technology, BBC Advertising; Marc Thomas, Managing Director - UK and Emerging Markets, Taboola; John Montgomery, Executive Vice President Global Brand Safety
GroupM Global (Moderator)
Where: Plenary Room
11:55 - 12:30 New dawn in digital advertising: partnerships, alliances and co-opetition
Speakers: Anna Maria Vujinovic, Digital Director, RTL AdConnect; Chris le May, CEO, EBX; Justin Gupta, Head of UK Broadcast and Entertainment Strategic Partnerships, Google
Where: Artpoint
13:15 - 13:35 Optimising the human, re-engineering roles for the new digital ecosystem
In an increasingly automated and AI-driven media landscape, businesses face a fundamental choice: they can focus on efficiencies and push human beings into the background, or they can leverage the extra capacity that technology provides to empower their people. Ad Operations training consultant Rob Beeler is joined by Hossein Houssaini of Havas and Richard Dunmall of MediaIQ. Together they explore the talent development strategies that are securing a role for intuition, empathy and humanity in the media supply chain.K95
Speakers: Hossein Houssaini, Global Head Programmatic Solutions, Havas Group, Richard Dunmall, President, Media iQ, Kevin Brook, Chief Executive Officer and Founder, MetaX, Neslihan Olcay, Chief Executive Officer Wavemaker Turkey, Chair IAB Europe Education and Training Committee (Moderator)
Where: Artpoint
13:15 - 13:35 Artificial Intelligence: myth vs. reality in the advertising world
Xaxis shares an exclusive preview into the initial results of their pan European research carried out in partnership with IAB Europe on the state of Artificial Intelligence. What are the current expectations, challenges and future of Artificial Intelligence for organisations within our advertising ecosystem? Is it the next industrial revolution? Will all humans be replaced by robots? How much myth vs reality is true of the current uses of AI? These questions will be answered and more by our resident EMEA AI expert, Silvia Sparry, EMEA Operations MD, Xaxis.
Speaker: Silvia Sparry, Managing Director EMEA Operations, Xaxis
Where: Plenary Room